Design Management exhibition :-D

This afternoon we had James Armstrong, Market Intelligence Manager for Philips...
The Humankind way of communication by Leo Burnett Worldwide.
How the next wave of communication is going to connect with...

Course: MA Advertising Design Management
Year of graduation: 2011
Current Position: Junior Planner, OMD UK
...
Packaging Design-Egg Drop (Samsung)
Design by: Mason, Joanna, Chloe, Julia, Lily, Kat
Open IDEO
[Read more about this from OpenIDEO]
Open IDEO is a co-design platform for people to design and work together for social good. You can sing in and participant into IDEO’s design challenges activities. The challenge activity focuses on particular problems for social good. The challenge activities provide good opportunities for you to practise and apply design management theories and knowledge that you gain from the course to improve current and emerging social problems. The current challenge is:
[Read more about this from Brain Pickings]
A new book from Ron van der Vlugt about logos and their histories:
“Apple’s first logo was complex picture, a tribute to Isaac Newton sitting under an apple tree, with a phrase from Wordsworth: ‘Newton… a mind forever voyaging through strange…
Listen to colour - a new way of communication
Neil Harbission is an artist who was born completely colour blind. He and his colleagues designed a device which allowed him to listen to colour by converting colour information into music. The video shows Neil’s presentation of his idea of listening to colour at TED. It demonstrates a new way of communication.
In the design industry, designers always work in a multidisciplinary team with colleagues who come from different areas and speak different ‘languages’ such as engineering language, marketing language, design language and business language. In design management, we need think about how can we understand people from other disciplines and translate those diverse ‘languages’ into an inclusive design language that can be understood by people with various professional backgrounds. Also, in the market, customers have different ways to communicate with a brand and express their perceptions of and expectations to the brand. We also need to learn the customers’ languages so as to establish an effective communication channel with them.
I hope this video will give you some insights of the ‘ new ways of communication’.